As we all know the whole world is affected by COVID-19 coronavirus. Because of this virus businesses may struggle to get back on their feet. At the moment, more than 227 countries are affected by this deadly virus. Unfortunately, no vaccine has been made yet to fight this virus, which makes the situation more stressing and destructive.
Digital Marketing platforms have been the backbone of any marketing plan the last 10 years which makes marketing more flexible especially in the current situation. It is with no doubt that most industries have faced a huge drop in their organic traffic from an SEO standpoint the last few weeks. Some of these industries are travel, advertising, construction, hotels, manufacturing, retail, agriculture and so on. Don’t forget conversions were also down for most industries.
As digital marketers what we do now? How do we minimize these impacts? Here are some ideas and tips on how you can manage your business to adapt to the situation and keep business afloat:
Customer Service & Reputation Management:
In times like these a business cannot fully function because of the situation, therefore you can use this opportunity to still provide value to customers by focusing on customer service and reputation management. Blog is a create way to create content relevant to the industry or just simply keeping your customers updated and something to look forward.
Tailor your services to the current situation:
Since the governments have decided on a lockdown and many countries were forced to shut their operations and cities, you can still find creative ways to deliver your services to your clients. It could be in a form of online consultation, delivery products at home or anything creative ways you can thing off.
Find leads ahead of time:
This is a great opportunity to find new leads ahead of time. We know it’s a difficult situation but a fearful time for everyone but that doesn’t mean we cant do anything. By the end of the lockdown you will probably have a pool of potential customers to wait for you.
This is the time to sit down and consider some strategies you had in place concerning google ads. Check which advertisements are not performing well and reconsider changing your daily tactics and targets to adapt the current situation.
Now more than ever, it’s a super opportunity to engage clients through social media. Keep your clients, followers up to date with the situation. Build your reputation and gain the trust, loyalty of your clients through social media. Brand loyalty never goes out of fashion when you know how to do it.
This is a challenging time for all companies around the world, we are all in these together but you can use this time wisely and still do something and take advantage of your resources and time to get through this outbreak.
If your business needs help, you can always contact Coeur De Leon to help you out of this crisis.