We are Coeur De Leon, a consultancy and a full service agency offering all forms of marketing including marketing strategy, inbound marketing, social media marketing, digital marketing and website development and design.
Our agency marketing services packages are targeted at small, medium and already established businesses that want to partner with a marketing agency and outsource their marketing activities. By outsourcing some or all of your marketing to us, you can spend more time on other things in your business. The packages are customized to each business’s needs and are designed for consistent activity each month.
Our consultancy marketing services work with companies to create and implement marketing strategies. Our outside advisors help to create a detailed marketing plan, determine a business’s marketing message and identify the appropriate mix to get the message out to the target market.
For brands who want to earn more customers, revenue, and growth, Internet marketing is extremely important.
Businesses are using more digital marketing strategies and investing more money than ever before, and today, a streamlined online presence is essential for success.
At Coeur De Leon, we specialize in creating custom, results-driven strategies for each of our clients. So on this page, we’ll go over the most important components of any digital marketing plan, as well as seven cutting-edge strategies your business can use to stay ahead of the curve.
Digital marketing is any type of marketing that is done online. This type of marketing includes a broad range of categories from SEO to Social Media, Search Engine Marketing, or Email marketing with the potential to reach the millions of internet users in our growing technological era. Whether a company uses direct online advertising like AdWords, optimizes their site for SEO, spreads infographics, or shares posts on social media platforms, they are engaging in the primarily web-based fields of digital marketing.
This contrasts with traditional marketing such as buying ad spots in magazines, newspapers, or radio and television.
A brand is essentially the personality and identity of your business. It is what forms the first impression of your business for potential customers and encompasses how it looks and sounds. It is how the market identifies your business compared to your competitors and will hopefully make you stand out. Components of a brand can include:
The definition of brand building is to generate awareness about your business using marketing strategies and campaigns with the goal of creating a unique and lasting image in the marketplace.
In 2020, the amplification of your brand image can be done effectively through various digital marketing activities:
Together, these channels are fundamental to gaining brand awareness and growth. We’ll dive into each of these elements in detail, later!
I simplified the path for a brand building process below, to help your business or personal brand gain a more loyal following.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.”