€2,000.00
Coeur De Leon offers a solution to companies who want clever marketing, devised and delivered by experienced professionals, while ensuring cost efficiency and benefit to the bottom line.
Either you need a market to focus on, or an important project you want to implement, or you have a marketing team in place that requires guidance campaigns or strategies support, we can work with your team to help them get the best value and results, ensuring that your investment in marketing is driving business.
Description
It is only safe not to do a marketing plan if the future is going to be similar to the present and preferably similar to the past…
Coeur De Leon develops marketing plans for companies and associations of all sizes.
You may be running a very successful company or organisation … yet it is critical to stand back from the daily workflow and look at how you are marketing yourselves.
A well-structured marketing plan reduces tunnel vision and focuses the mind on the following:
- How you will maintain and increase sales from both new and existing customers
- How you are going to drive your business to the next stage
- How you should be communicating with your customers
- How you are going to build your company profile
- How are you going to stand out from your competitors
- How you put in place the right processes and people to create a marketing culture
Coeur De Leon will work with you to fully understand your key business objectives. We will review current marketing activities, if any, and develop a marketing plan which we can implement on your behalf, leaving you to concentrate on running your business.
Alternatively, you may choose to implement the plan yourselves, in which case we can provide you with all our knowledge and contacts and a straightforward template to work from.
Companies want action and certainty.
We know that companies don’t want their marketing plan to be a heavy volume of theory and jargon, that will ultimately sit on the shelf. Our marketing plans are working documents with very straightforward tactics, action plans, timelines and budgets.
We also believe it is important for companies to know all their costs up front. Once we have an initial meeting , discuss the requirements and timelines, we will give you an up-front price for the project.
Our marketing plans include:
(1) Conducting a situation analysis – what business you are in, market drivers and implications, customer profiles, SWOT analysis, competitor analysis and who are your key business partners.
(2) Audit of current marketing communications – including all off and on line activities.
(3) Marketing objectives – where do you want to get to – short/medium/ long term?
(4) Marketing strategies – how are you going to get there?
(5) Messaging – Defining your communication messages – Your brand, tagline, descriptor, what problem you solve for customers / clients, how do you persuade people to buy your product or service.
(6) Tactical action plan – a detailed breakdown of all the activities we suggest you should implement over the following 12 months. This is a matrix of activities, timings, costs and responsibilities and the simple guide to making this all happen.
(7) Marketing Processes – Mapping of processes to ensure some initiatives can be implemented in-house and identify activities that could be outsourced.
(8) Presentation of the Marketing Plan to management – including observations.
(9) Presentation of the Marketing Plan to staff – The importance of creating a marketing culture and how all staff can all play a role in marketing your company.
Throughout the process, we aim for minimum business disruption for our clients. We therefore schedule meetings where we gather information in a structured manner, making it a hassle free experience for you and your team.
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