Have you ever considered hiring an external marketing agency to help you with your day to day operations and you don’t know how to choose one?
Regardless of the size of your business goals and company, determining whether you should hire an internal marketing team or partner with an agency has probably become top of mind for many.
Growing your business and revenue depends on investing with the right people in the right positions, while working toward the same goal. Every business owner wants the best for his/her business who has the same mentality as you to perform at work. This is the kind of attitude you should adopt and start with when you are looking to hire a marketing agency.
The right fit for your business is a win-win for you and the agency. The reason is that they succeed when you succeed. That’s why its important for a marketing agency to assess your needs and understand how to reach your goals.
Are you wondering by now what you should be looking for in an agency partner? There are a few non-negotiable when it comes to finding and hiring the right fit for you.
Experience:
You want to partner with a marketing agency that has been around and has good working relationships with its clients. A good marketing team serves multiple businesses and industries to create a well rounded base of expertise, and they are always looking to broaden that experience.
Value:
The right marketing agency adds value to your business. Find out about their project planning process. Do they use templates or custom strategies. Do they focus on what matters to secure growth for your company? Are they taking a generalist or specialist approach to the client’s journey?
Measurability:
We all know that Marketing is all about results. The right team will be able to analyze what went right or wrong and then adjust accordingly. How does the agency determine success or failure? What tools do they use to measure results? Are they focused on revenue or traffic?
Speed:
It is important to focus on time as you have focused on cost and quality. Will the agency set up on a monthly or yearly plan? How will the deliverable break down over the course of a month or a year? How aggressive do you want to be?
Innovation & Adaptability:
You must look for a passionate marketing agency in what they do and is always looking for innovative ways to optimize their work. Does the team excel at strategy building? Do they lead the way in the marketing industry with their ideas and actions? Are they willing to grow with you?
Cost Effectiveness:
You want quality work, but not that expensive. Does your prospective marketing agency work on monthly retainers or are they project based? Monthly retainers are more predictable and allow for better working conditions, as you are securing an agency for the length of a campaign.
If you want to get the most out of working with a marketing agency, then you need to understand what they offer and how it overlaps with your needs. Don’t forget the above qualities when you are considering this. From cost to experience to innovation and beyond, it’s important to understand what the right team needs to offer upfront to win your business.
You have the tools and the direction. Coeur De Leon is here to answer in whatever questions may have or how to start our collaboration.
